About Andrea

Andrea is a human-centered UX research and design leader with over 20 years experience designing digital ecosystems. She plans and executes user research to define product strategy and identify opportunities for innovation. As a design leader, her UX / UI teams deliver strategic, intuitive experiences grounded in research insights. She builds and grows UX research and design practices.

Specialties: Design & product development strategy, UX & UI team leadership, Digital ecosystems, Mobile & IoT user experiences, User research methodologies, Innovation planning, Design thinking, UX practice creation, Iterative design & prototyping, Interaction design, Design systems, Stakeholder management

Contact:  
email Andrea at aneedlman@gmail.com 
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