Companion Mobile App for Boat Owners

Objective
Define, design, launch and market a white-label boat ownership companion app that can be themed for boat brands to support their customers. Launched apps include: Sea Ray, Boston Whaler, Harris and Saxdor

One-stop-shop Boater Companion
Sea Ray+ app allows boaters to monitor key systems like battery and fuel levels, view past trips with saved destinations, track weather at their boat and home marina and keep track of all boat manuals, boat insurance and service records.

Boater insights inform design
Exploratory user research and concept testing informed product definition and design.